How Keyword Targeting Can Increase Web Traffic
Keyword targeting is a great way to determine the source of your most valuable web traffic.
Mathematician John Horton Conway, known for inventing the ‘Game of Life,’ dies at age 82
John Horton Conway, a legendary mathematician who stood out for his love of games and for bringing mathematics to the masses,
9 Questions to Ask Yourself Before Hiring a Web Designer⭐️⭐️⭐️⭐️⭐️
Tips to make your website design project a little easier:
Instagram Impressions, Explained in 100 Words or Less
If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?
How to Calculate Your Business’s Break Even Point
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”
But in a business context, it’s not that simple. Your break-even point doesn’t just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term. Here’s how to find it.
5 Reasons Why Digital Media is Killing TV Advertising
in 2019, digital ad spending will surpass TV ad spend, and traditional ad spend, for the first time ever. It’s also projected that by 2023, digital will exceed two-thirds of total media spending. Why the shift?
When Ordinary Just Isn’t Good Enough
At Steel Blue Media, we are anything BUT ordinary. We are a team made up of forward thinkers, problem solvers, and visionaries. Find out what our customers say and take a look at our work.
Paid Media, Explained in 400 Words or Less
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said...
26 Ideas for Your 2019 Small Business Marketing Strategy
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners...
Why You Shouldn’t Buy Instagram Followers (& What to Do Instead)
Are you considering buying Instagram followers? Find out why you shouldn’t do it and what you can do instead.
The Compelling Case for Ethical Leadership
The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Companies also started to take corporate social responsibility more seriously, allocating more resources and respect to their CSR programs.
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest
Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social media whenever you feel like it. Some times are better than others. So, what are the best hours to post on each social...
The Secret History of the Google Logo
Roughly 3.5 million Google searches happen each day. With stats like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day.
Bing PPC Ads: How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse.
How to Use Ancient Design Thinking to Transform Your Business & Your Life
“Do what you love, and the rest will follow” always sounds good in theory, doesn’t it? But what happens when you’re doing what you love and it leads to great things, like a successful, profitable business that serves many high-profile clients …...
How to Upload Documents and Presentations on LinkedIn
In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they’re already spending a lot of time — their LinkedIn feeds.
15 Ways to Get More Followers on Instagram
Collect at least 1,000 quality followers for your personal or professional Instagram account. It’s all about knowing where to invest your time and effort.
What Is a Landing Page? All Your Questions, Answered
By Ellie Merman If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your...
12 Simple Habits That Set Ultra-Successful People Apart
Success comes down to emotional intelligence more than anything else. In this article, originally published on LinkedIn Pulse, Dr. Travis Bradberry shows how ultra-successful people use this skill to achieve their dreams. A study at Strayer University found that most...
Adapting Your SEO Strategy When Your Business Changes
SEO Specialists should be able to adapt to Google’s changes on the fly. I’m not exaggerating when I say that for SEO, you either adapt or you die. I can’t stress how crucial it is for any SEO to be ready to accept any changes in the industry and to always be informed on the regular updates that any search engine releases.