You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”
But in a business context, it’s not that simple. Your break-even point doesn’t just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term. Here’s how to find it.
The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Companies also started to take corporate social responsibility more seriously, allocating more resources and respect to their CSR programs.
Roughly 3.5 million Google searches happen each day. With stats like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day.
If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse.
In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they’re already spending a lot of time — their LinkedIn feeds.
Collect at least 1,000 quality followers for your personal or professional Instagram account. It’s all about knowing where to invest your time and effort.
SEO Specialists should be able to adapt to Google’s changes on the fly. I’m not exaggerating when I say that for SEO, you either adapt or you die. I can’t stress how crucial it is for any SEO to be ready to accept any changes in the industry and to always be informed on the regular updates that any search engine releases.