The Beginner’s Guide to Rich Media Ads
Rich media ads are advanced ads that include multimedia features such as video, audio, animation, and other traditional elements like text and images.
What a Serial Entrepreneur Learned From Spending Nearly $1M on Facebook Ads
Facebook ads are a complex and nuanced form of marketing. Find out how to get the most out of your advertising.
3 High-Impact Marketing Strategies
Everyone wants to be #1 … especially when it comes to marketing. Reaching the top of search engine results and creating content that becomes viral is a marketer’s dream — but it’s often not that simple. Creating good, high-quality marketing campaigns...
11 Ways to Increase Credibility with Prospects, According to Expert Sales Reps
As a sales rep, one of your main responsibilities is building credibility with your prospects so they trust you.
6 Ways to Boost Your Customer Retention Rate
When you consider business growth, you may think that acquiring new customers is the key to success.
Need More Website Visitors? Get Back to Basics
The first step in any successful inbound strategy is to attract strangers to visit your site.
The Marketer’s Guide to Using Pinterest to Grow a Business
Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
Why Salespeople Should Think Like Entrepreneurs
For stellar sales reps, their approach to work goes much further than hitting their number each month. If you’re ready to knock your sales career out of the park, it’s time to put yourself in the mindset of an entrepreneur, managing your sales market the same way you would manage a business.
Instagram Impressions, Explained in 100 Words or Less
If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?