A scam email (or phishing email) is a fraudulent message designed to trick you into clicking a link or sharing sensitive information. Common signs include suspicious sender addresses, urgent language, generic greetings, and unexpected requests to verify accounts or update information. To stay safe, avoid clicking unknown links, verify the sender, and use multi-factor authentication.

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Instagram Impressions, Explained in 100 Words or Less

Instagram Impressions, Explained in 100 Words or Less

by | Sep 4, 2019 | The Mix

If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?

How to Calculate Your Business’s Break Even Point

by | Aug 14, 2019 | The Mix

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”

But in a business context, it’s not that simple. Your break-even point doesn’t just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term. Here’s how to find it.