by Ray Schultz
Mailchimp has killed its integration with Shopify over concerns regarding data security, the firm announced on Friday.In an online post, Mailchimp says: “Yesterday, we asked Shopify to remove the Mailchimp for Shopify integration from their marketplace.”The post cites updated terms on the part of Shopify that “would negatively impact our business and put our users at risk.”
Mailchimp has asked Shopify to leave the integration in place for existing connected users through May 12, “when the data sharing provisions of Shopify’s new terms take effect.”The move reflects apparent frustration over the new terms.
“For months, we’ve been trying to work with Shopify on terms that would be fair and equitable for both of our businesses,” Mailchimp states. It adds: “Throughout these negotiations, we refused to agree to terms that jeopardize our users’ privacy and require us to hand over customer data acquired outside of Shopify. From our perspective, that’s not our data to share.”
Article courtesy of email marketing daily