Instagram Impressions, Explained in 100 Words or Less

Instagram Impressions, Explained in 100 Words or Less

If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?

How to Calculate Your Business’s Break Even Point

You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”

But in a business context, it’s not that simple. Your break-even point doesn’t just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term. Here’s how to find it.

Paid Media, Explained in 400 Words or Less

Paid Media, Explained in 400 Words or Less

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said...
The Compelling Case for Ethical Leadership

The Compelling Case for Ethical Leadership

The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Companies also started to take corporate social responsibility more seriously, allocating more resources and respect to their CSR programs.

Bing PPC Ads: How They Work (and Compare to Google Ads)

Bing PPC Ads: How They Work (and Compare to Google Ads)

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse.

How to Upload Documents and Presentations on LinkedIn

How to Upload Documents and Presentations on LinkedIn

In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. Instead of having to convince users to take an extra step back to your website, you can now meet them where they’re already spending a lot of time — their LinkedIn feeds.

What Is a Landing Page? All Your Questions, Answered

What Is a Landing Page? All Your Questions, Answered

By Ellie Merman If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your...
12 Simple Habits That Set Ultra-Successful People Apart

12 Simple Habits That Set Ultra-Successful People Apart

Success comes down to emotional intelligence more than anything else. In this article, originally published on LinkedIn Pulse, Dr. Travis Bradberry shows how ultra-successful people use this skill to achieve their dreams. A study at Strayer University found that most...
Adapting Your SEO Strategy When Your Business Changes

Adapting Your SEO Strategy When Your Business Changes

SEO Specialists should be able to adapt to Google’s changes on the fly. I’m not exaggerating when I say that for SEO, you either adapt or you die. I can’t stress how crucial it is for any SEO to be ready to accept any changes in the industry and to always be informed on the regular updates that any search engine releases.