Can blogging increase your SEO results?

Blogging is important in many ways; it works to establish thought leadership, build trust with your readers and increase your credibility. While each one is an important factor, does blogging actually boost your SEO results?

Where Search Engine Optimization (SEO) is concerned, blogging can increase your SEO results. SEO involves a number of activities which optimizes your content in order to improve your organic (or free) traffic.

It is important to optimize your blog posts for SEO in order for your web pages to be listed on search engine result pages, which enables more people to locate your website. SalesHub reports that, “Companies that blog typically gain at least twice as much web traffic as those that don’t blog”.

It is critical that your website is frequently updated with relevant and fresh content. Search engines want to post the most up-to-date and relevant information to ensure it’s useful.

Starting a blog gives you the opportunity to continually update and publish fresh and interesting information.

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At Steel Blue Media we go beyond the traditional creative design firm by offering full-scale business development services. We work with our client’s to develop a business plan, a marketing plan and cost projections, build your website, advertising campaign and write search engine friendly content; we take care of your SEO on a monthly or quarterly basis and, work with client’s to create branding strategies, social media campaigns and implement strategies to generate new, long-term revenue for our client’s.

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