The Marketer’s Guide to Using Pinterest to Grow a Business
Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
Why Salespeople Should Think Like Entrepreneurs
For stellar sales reps, their approach to work goes much further than hitting their number each month. If you’re ready to knock your sales career out of the park, it’s time to put yourself in the mindset of an entrepreneur, managing your sales market the same way you would manage a business.
Adjusting Digital Media Strategies in a Changing Business Climate
For marketers, the resulting shift in the business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances.
How Keyword Targeting Can Increase Web Traffic
Keyword targeting is a great way to determine the source of your most valuable web traffic.
Mathematician John Horton Conway, known for inventing the ‘Game of Life,’ dies at age 82
John Horton Conway, a legendary mathematician who stood out for his love of games and for bringing mathematics to the masses,
9 Questions to Ask Yourself Before Hiring a Web Designer⭐️⭐️⭐️⭐️⭐️
Tips to make your website design project a little easier:
Instagram Impressions, Explained in 100 Words or Less
If you’re using Instagram as part of your social media strategy, you’ve definitely come across the concept of impressions. But what exactly are impressions? How accurately do they indicate success? And how do they differ from reach, another very similar Instagram metric?
How to Calculate Your Business’s Break Even Point
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.”
But in a business context, it’s not that simple. Your break-even point doesn’t just happen in Vegas, and needs to be constantly recalculated for you to turn a profit in the long term. Here’s how to find it.
5 Reasons Why Digital Media is Killing TV Advertising
in 2019, digital ad spending will surpass TV ad spend, and traditional ad spend, for the first time ever. It’s also projected that by 2023, digital will exceed two-thirds of total media spending. Why the shift?
When Ordinary Just Isn’t Good Enough
At Steel Blue Media, we are anything BUT ordinary. We are a team made up of forward thinkers, problem solvers, and visionaries. Find out what our customers say and take a look at our work.
Paid Media, Explained in 400 Words or Less
An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said...
26 Ideas for Your 2019 Small Business Marketing Strategy
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, 97% of people learn about local businesses online more than anywhere else. Small business owners...
Why You Shouldn’t Buy Instagram Followers (& What to Do Instead)
Are you considering buying Instagram followers? Find out why you shouldn’t do it and what you can do instead.
The Compelling Case for Ethical Leadership
The Great Recession sparked a movement in the business world to start placing ethics over profit. In fact, about 20% of Harvard Business School’s 2009 graduating class took an oath to pursue their work in an ethical manner. Companies also started to take corporate social responsibility more seriously, allocating more resources and respect to their CSR programs.
